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Our Story

Since 1998, back when Digital SLRs were 1.3 megapixel, $20,000 giants that only the biggest newspapers could justify, we were here, the very first all-digital camera store in Canada! We knew then, and know now, how important product knowledge and personal service can be — knowledge that can only come from hands-on experience with the products we offer.
While we respect that you have many choices as to where you will get your digital photography equipment, we also know that once they have discovered us, our customers never turn back. Why is this? Well, I guess it is mostly the personalized customer-service and industry leading practical advice & customer-care standards that has made us Mississauga's #1 destination-business in dSLRs, lenses & accessories.
The Pro's trust us. You can too!
While we do cater to consumers, our market is more the small-business owner and Professional Photographers plus the advanced-amateur shooter. In fact, we have a loyal following among Canada's biggest newspapers and professional photographers, mostly because we know their needs from a unique first-person perspective: Owner Jeff Chevrier was a full-time professional editorial, sports and corporate photographer for 10 years before starting Photocreative inc. in 1998