Smaller. More Personal. Different.
Since 1998, back when Digital SLRs were 1.3 megapixel, $20,000 giants that only the biggest newspapers could justify, we were here, the very first all-digital camera store in Canada! We knew then, and know now, how important product knowldege and personal service can be — knowledge that can only come from hands-on experience with the products we offer.
While we respect that you have many choices as to where you will get your digital photography equipment, we also know that once they have discovered us, our customers never turn back. Why is this? Well, I guess it is mostly the personalized customer-service and industry leading practical advice & customer-care standards that has made us Mississauga's #1 destination-business in DSLRs, lenses & accessories.
The Pro's trust us. You can too!
While we do cater to consumers, our market is more the small-business owner and Professional Photographers plus the advanced-amatuer shooter. In fact, we have a loyal following among Canada's biggest newspapers and professional photographers, mostly because we know their needs from a unique first-person perspective: Owner Jeff Chevrier was a pro-shooter for 10 years before starting Photocreative inc.
Experience: Jeff Chevrier
Jeff Chevrier's images and finished digital prints have toured Canada with the HP 'Real Life' road show, and have been published in: The Toronto Star, REUTERS, AP, Macleans Magazine, The International Herald Tribune, Advertising Age magazine, The New York Times, The Los Angeles Times, The Vancouver Sun, The Montreal Gazette, The Globe & Mail and The Toronto Blue Jays ScoreBook magazine and others. Jeff was contract photographer for the Toronto Blue Jays Scorebook magazine for 6 years, and his coffee-table book on Mississauga won a Gutenburg award in 1996.
Since 1992, Jeff Chevrier was scanning film and transmitting his images over a BBS and then later via the Internet. He was fortunate in that he got started in Adobe Photoshop almost at the beginning, at version 2.0 on the Mac. This gave him a great edge over his competition, and he was learning how to convert analogue (film) Images to digital, how to colour-correct and the amazing power of the Digital Darkroom, years ahead of most others. Then, in 1994, Chevrier negotiated the exclusive Canadian rights to the very first Digital SLR aimed at photojournalists, the AP / Kodak NC2000 and later, the NC2000e. This was a $22000,00 Camera that produced 1.3 megapixel images, but with only a 1.5X crop factor like modern DSLRS. Chevrier's much larger competitors only had a Kodak camera with a 2.0X crop factor (DCS 420) -- so their solution was not usable for most PRO's since a 20mm ultra wide became an almost standard 40mm lens. Chevrier is one of the very few in Canada who has experience with digital from day one.
Since 1998, back when Digital SLRs were 1.3 megapixel, $20,000 giants that only the biggest newspapers could justify, we were here, the very first all-digital camera store in Canada! We knew then, and know now, how important product knowldege and personal service can be — knowledge that can only come from hands-on experience with the products we offer.
While we respect that you have many choices as to where you will get your digital photography equipment, we also know that once they have discovered us, our customers never turn back. Why is this? Well, I guess it is mostly the personalized customer-service and industry leading practical advice & customer-care standards that has made us Mississauga's #1 destination-business in DSLRs, lenses & accessories.
The Pro's trust us. You can too!
While we do cater to consumers, our market is more the small-business owner and Professional Photographers plus the advanced-amatuer shooter. In fact, we have a loyal following among Canada's biggest newspapers and professional photographers, mostly because we know their needs from a unique first-person perspective: Owner Jeff Chevrier was a pro-shooter for 10 years before starting Photocreative inc.
Experience: Jeff Chevrier
Jeff Chevrier's images and finished digital prints have toured Canada with the HP 'Real Life' road show, and have been published in: The Toronto Star, REUTERS, AP, Macleans Magazine, The International Herald Tribune, Advertising Age magazine, The New York Times, The Los Angeles Times, The Vancouver Sun, The Montreal Gazette, The Globe & Mail and The Toronto Blue Jays ScoreBook magazine and others. Jeff was contract photographer for the Toronto Blue Jays Scorebook magazine for 6 years, and his coffee-table book on Mississauga won a Gutenburg award in 1996.
Since 1992, Jeff Chevrier was scanning film and transmitting his images over a BBS and then later via the Internet. He was fortunate in that he got started in Adobe Photoshop almost at the beginning, at version 2.0 on the Mac. This gave him a great edge over his competition, and he was learning how to convert analogue (film) Images to digital, how to colour-correct and the amazing power of the Digital Darkroom, years ahead of most others. Then, in 1994, Chevrier negotiated the exclusive Canadian rights to the very first Digital SLR aimed at photojournalists, the AP / Kodak NC2000 and later, the NC2000e. This was a $22000,00 Camera that produced 1.3 megapixel images, but with only a 1.5X crop factor like modern DSLRS. Chevrier's much larger competitors only had a Kodak camera with a 2.0X crop factor (DCS 420) -- so their solution was not usable for most PRO's since a 20mm ultra wide became an almost standard 40mm lens. Chevrier is one of the very few in Canada who has experience with digital from day one.
